Local Business Marketing
Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy.
What is Local Business Marketing?
Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.
OUR LOCAL BUSINESS MARKETING SERVICES
The following list is a summary of each local marketing technique and we dive into each category in detail below.
OUR LOCAL MARKETING SERVICES
Local Search Engine Optimization (SEO)
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.
We specialize in optimizing Google+ Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of search result and attract highly targeted customers to your business.
Local Business Directory Listings
Ceygate also creates client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.
Local PPC & Call Tracking
Local Pay Per Click is the fastest way to attract ready-to-buy prospects to your local business and convert them in to loyal customers.
Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 50 miles radius of your shop or office. You only get highly targeted traffic to your website from people who are ready to buy right now.
It’s super effective, less expensive & provides you with a steady stream of customers and future prospects. Call tracking provides you with a report on where your calls are emanating from online. This helps you decide which online sources you are investing in are most cost-effective for you.
Social Media Marketing
Your customers use social media, and you need to be there – interacting with them – to influence their purchase decisions. Social media marketing is the engine that pushes your brand to the right audience.
We help you with all the technology that you need to find and interact with your customers. We help you choose channels and media platforms that are best suited for your audience.
- Facebook, Twitter, LinkedIn interconnect
- Digital Video
- iPhone Apps
- Facebook Apps
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