Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
What is Content Marketing?
What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
Why Do You Need Content Marketing?
Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. Ceygate’s Marketing Marketing team members are experts in helping businesses like yours determine how to convert your audience from prospects into buyers.
How Can Content Marketing Help You Get More Customers?
Content marketing creates signals across the web that builds credibility and authority with your audience. In addition to the many SEO benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing can’t.
What We Offer:
Ceygate helps clients develop a sustainable, effective, and integrated content marketing strategy. We offer consulting services that help businesses take the necessary steps towards more meaningful, engaging content including:
- Content marketing strategy development based on your business goals
- Relevant and Actionable content across all formats and channels including: video, whitepapers, eBooks, blog posts, webinars, case studies, etc.
- Content placement and distribution – digital PR
- Content amplification via digital & social media channels – Twitter,Instagram, Facebook, YouTube etc
- Content marketing performance analytics and measurement
- Content marketing technology & tools recommendations
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